Project 1 Copywriting

ITC Souvenir is a redesign of the original Souvenir font drawn in 1914 by Morris Fuller Benton. Edward Benguiat is the designer of the ITC version created in 1967. ITC Souvenir has a small modern serif. It has a soft design without sharp edges and right angles. There is not much contrast in the thickness of the stroke. The lowercase characters are large and rounded, and several are distinctive. The characters are very legible, due to their large x-height and open counters, which makes this a popular font for many different uses.