Pulp Logo

This is a logo for a juice bar named Pulp. The exploding graphics in the background look like a juice splatter and the overall design is very energetic and vibrant, which helps with the company's image of being healthy and energized. This was in a book, Design Basics.

Grey Watkins Bag

This is a shopping bag for a decorative fabrics manufaturer. The 'W' logo is based on a flourished Victorian typeface and the purple color makes it look royal. I found this in a book titled, Design Basics.

Metropole

This is the logo for the Metropole Restaurant. The font is an altered form of Bifur, which is a font that was designed by A.M. Cassandre. I think this is interesting because of the way the letters are made out of flat color and geometric shapes. It reminds me of the Early Modern style and Art Deco style. I found this in the Cool Type 2wo book.

Boudin Bakery

This is a poster for a bakery that has been around for 150 years. It has a Victorian style to it because of the symmetry and cloth banners. The part that caught my eye is the wheat because of the detail and the placement. This was found in The Art of Design.

Logo and Letterhead

This is from Graphis Design Annual 2008. I picked this because of the 'One Beacon Court' exercise we did in class. The client is ThinkLA which is a new organization needing to attract fresh minds. It uses lowercase letters, and bright orange as the trademark color. It has a very cool logo: merging a thought bubble and a brain as one image. All of this makes it look more fun, approachable, smart, and quirky.