This is from Graphis Design Annual 2008. I picked this because of the 'One Beacon Court' exercise we did in class. The client is ThinkLA which is a new organization needing to attract fresh minds. It uses lowercase letters, and bright orange as the trademark color. It has a very cool logo: merging a thought bubble and a brain as one image. All of this makes it look more fun, approachable, smart, and quirky.
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