This is an ad for Max Factor Mascara. I think this is a clever way of using type. The 'lashes' are formed out of "look at me" phrases, and they look awesome. This is a great ad because when you look at it you see eyelashes, and when you read it, it makes it even better. I like the way they use the ascenders to shape the long lashes. This was in a book titled, Advertising.
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